Strategies

We promised a responsible performance as an international pioneer company, thus, we committed to local and international laws and regulations along with the strict application of The Global Code of Business Conduct among all employees.

Africa for coating and solvent products believes that ethical management is not only a tool to response to rapid changes in international business environment, but also a tool to create trust with different stakeholder including clients, shareholders, employees, business partners and local communities.

Seeking to be one of the most ethical companies, Africa continues to train the human resources, operate surveillance systems and practice adequate and transparent management.

Africa follows a simple business philosophy that is to devote resources and technology to produce high-quality products and services that contribute in reaching better universal community.

The company Board of Directors has adopted a 5-year strategic plan (2015-2020) “Diversity and growth are the key attributes of this era”.

The plan aims at transforming the company from the local market leadership into an important player in the regional market that includes Middle East and Africa.

The plan aims at achieving a total quantitative growth of 25%, with sales at the end of the plan exceeding 130 thousand tons and value growth for the 2013 base year prices.

Despite the company interest in all market segments, its emphasis on offering products at different price levels, its emphasis on the leadership of certain markets, and enhancing its market shares in all types, the strategy includes clear indications of interest in specific types of products (construction paints, industrial paints, wood paints, car paints types, specialized solvents, thinner types) as the most developed, as well as interest in particular markets.

The plan also aims at achieving efficiency in using maximum productive capacity in factories to be at least 100% in any production lines.

The company has conducted several procedures for a sustainable future of high quality and productivity as well as maintaining the company’s natural and industrial resources, avoiding future depletion and achieving the optimal use.

The company applies a wide range of procedures in developing the product and manufacturing process, the company uses resources efficiently through technical innovation and will not spare any effort to improve product efficiency.

Sustainability management aims at creating integrated values.  We are not only creating economic values by promoting profits and shareholders’ amounts, but also have a greater responsibility to create social values as a citizen of the world.

At Africa, we strive to create social and environmental values as well as economic values through our sustainable management in order to contribute to the improvement of the global community.  Given the difficulty of quantifying social and environmental values, we have followed the “quality over quantity” approach in developing and managing our goals for sustainable management.

We are committed to continue identify our various stakeholders, build positive relationships with them and ultimately enhancing our value to both the company and stakeholders, as well as maintaining our leading position and striving for the best.

In order to achieve the strategy and follow up the implementation of the process and the workflow in the relevant departments, in view of the foregoing, one of the main steps of the strategic plan is analysis, follow-up, evaluation and reporting to assess the extent of achieving and readiness of the employees in the company and their capacity to intensify efforts and focus attention so as to maintain the correct course of the predeveloped plans and trends.

The execution of the plan includes several steps and phases that being reviewed periodically by decision makers who in turn request reports from department heads in a coordinated manner to achieve the objectives and then take the strategic complementary decisions so that we proceed with our success plan, compensate our weaknesses and focus on our strengths.

In a large company like Africa, we attach great importance to teams that manage human resources and support operations in training for roles such as planning, funding, communications, human resources, customer service, legal work and procurement.

At Africa company for coating and solvent Products, you have the opportunity to do a globally influential job and to be crucial element to the company’s future success by getting the necessary training as a senior or fresh.

We always make sure we have designers working and collecting their ideas with a deep understanding of the unique needs of customers to create the best products and solutions.

There are exciting opportunities in Africa to work in different areas such as sales, accounting and marketing… Etc.

Research and development are the core of our company as we constantly invest more in Research and Development activities related to new technologies than any other company in the industry.

Clients have different trends and requirements, so we don’t follow a unified approach of research and development, but we do diversify our trends to broaden the consumer base by working hardly and effectively to meet all the needs.

The company also takes into account the future development and vision of the industries the company serves, so the company is dedicated to keeping up with the future of research and development and to keeping the innovation of new products and solutions to the world to be used by millions of people every day.

Our management philosophy comes from our great human resources and our partnerships with distinguished customers, the company is always keen to provide an outstanding environment with comprehensive employees’ support and the opportunity to be part of the innovation that makes a real difference in the lives of our success partners.

The innovation and diversity of human resources in Africa for coating and solvent products is what made us one of the largest companies in the chemical industry, so our employees continue to push our innovation forward, we are passionate about what we do and our working environment is open and cooperative.

It is where you can work with great people and implement your ideas in new products and solutions that shape the future of our lifestyles.